Bubba Wallace has become a household name in the world of NASCAR, not just for his skill on the racetrack but also for his outspokenness on social justice issues and his historic wins. As the only full-time African American driver in NASCAR’s top series, Wallace’s profile has grown beyond the sport. In this comprehensive article, we’ll explore who Bubba Wallace is married to, his stance on Donald Trump, a list of his key sponsors, and insights into his wife and personal life.
Who Is Bubba Wallace?
Darrell “Bubba” Wallace Jr., born on October 8, 1993, in Mobile, Alabama, is a professional stock car racing driver. He competes full-time in the NASCAR Cup Series driving the No. 23 Toyota Camry XSE for 23XI Racing, a team co-owned by NBA legend Michael Jordan and NASCAR driver Denny Hamlin.
Wallace rose to fame not just through his racing accomplishments, such as becoming the first African American driver to win a Cup Series race since Wendell Scott in 1963, but also through his bold activism and push for inclusivity in a traditionally conservative sport.
Bubba Wallace Wife: Who Is He Married To?
Bubba Wallace is married to his longtime girlfriend Amanda Carter. The couple tied the knot on December 31, 2022, in a beautiful ceremony held in Charlotte, North Carolina. The wedding was attended by close friends, family, and several notable NASCAR figures.
About Amanda Carter
Amanda Carter is a financial analyst who has stood beside Wallace through the highs and lows of his career. She first gained public attention when she appeared in the Netflix docuseries “Race: Bubba Wallace,” where her support and emotional strength were highlighted.
Born and raised in North Carolina, Amanda graduated from Appalachian State University and has worked in the financial services industry. While she’s generally low-profile, Carter has become more visible over the years due to her husband’s prominence.
Their Relationship Journey
Bubba and Amanda dated for several years before getting married. Like any couple, they’ve had their ups and downs, but their relationship stood the test of time, especially during critical moments in Wallace’s racing career and advocacy work.
Wallace often posts photos and sweet tributes to Amanda on social media, referring to her as his rock and source of motivation.
Bubba Wallace and Donald Trump: What Happened?
Bubba Wallace and former U.S. President Donald Trump had a high-profile public interaction in 2020. Following the noose incident at Talladega Superspeedway, Wallace received a wave of support from the racing world and beyond. The incident involved a garage pull rope tied in the shape of a noose found in Wallace’s garage.
After an FBI investigation concluded that the noose had been in the garage since the previous year and Wallace was not targeted, Trump tweeted at Wallace, demanding an apology to NASCAR and accusing him of a “hoax.” The tweet was widely criticized, and Wallace responded in a calm and dignified manner.
Wallace’s Response to Trump
Bubba Wallace issued a classy reply through social media and interviews, emphasizing unity, truth, and love. He stated:
“Love over hate every day. Love should come naturally because people are TAUGHT to hate. Even when it’s HATE from the POTUS… Love wins.”
His response drew praise from fans, fellow drivers, and civil rights advocates, solidifying his role as a trailblazer both on and off the track.
Bubba Wallace Sponsors: Who Supports Him?
Bubba Wallace has become a marketing powerhouse in NASCAR. His social influence and charisma have helped attract major sponsors to his car and team. Here are some of the top brands that have supported Bubba Wallace:
1. McDonald’s
One of his most prominent sponsors, McDonald’s has supported Wallace both during his time at Richard Petty Motorsports and now at 23XI Racing. The iconic fast-food brand even features in his car’s livery.
2. DoorDash
DoorDash joined Wallace’s sponsorship lineup in 2020 and has been heavily featured in his campaigns. The partnership is not only about racing but also promoting diversity and inclusion.
3. Columbia Sportswear
Wallace has worked with Columbia to launch custom racing gear and outdoor wear. Their partnership reflects Bubba’s love for outdoor activities like hiking and fishing.
4. Dr Pepper
Another major partner is Dr Pepper, which showcases Wallace in commercials and social media campaigns. The sponsorship includes car branding and television spots.
5. Root Insurance
Root Insurance came on board as a primary sponsor, aligning with Wallace’s progressive branding and his younger, diverse fanbase.
6. Beats by Dre
Beats by Dre announced a partnership with Bubba Wallace in 2020, tying in with the athlete’s focus on speaking up and being heard.
Bubba Wallace Career Highlights
While much of the attention around Wallace focuses on his activism, his racing credentials are equally impressive. Let’s look at some of his major career highlights:
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First Black driver to win a NASCAR Cup Series race since 1963 (Talladega, 2021).
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2013 NASCAR Truck Series Rookie of the Year.
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Multiple wins in the Truck Series, driving for Kyle Busch Motorsports.
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One of the most marketable NASCAR drivers with significant social media influence.
Social Justice Advocacy
Bubba Wallace became a central figure in the fight for racial equality in motorsports. In 2020, he successfully pushed for the ban of Confederate flags at NASCAR events, a landmark moment in the sport’s history.
He wore a shirt reading “I Can’t Breathe – Black Lives Matter” during driver intros and debuted a Black Lives Matter-themed car at Martinsville Speedway, further cementing his voice in social justice conversations.
Bubba Wallace and 23XI Racing
Wallace is the first driver for 23XI Racing, the team launched by Michael Jordan and Denny Hamlin. Jordan has called Bubba “the right person” to lead the new team, both in performance and character.
With this team, Wallace has enjoyed increased resources, better equipment, and a growing support system. His first Cup Series win came with this team, marking a new chapter in his career.
Bubba Wallace Net Worth and Earnings
As of 2025, Bubba Wallace’s estimated net worth is around $6 million. His income sources include:
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NASCAR salaries and race winnings
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Sponsorship deals and endorsements
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Merchandise and licensing
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Appearances and media partnerships
His market value has surged in recent years due to his expanding influence and diverse appeal.
Social Media and Public Image
Bubba Wallace has built a strong presence on platforms like Instagram, Twitter (X), and TikTok, where he shares racing updates, behind-the-scenes content, and personal moments with Amanda Carter.
His transparency and accessibility have made him one of the most followed drivers in NASCAR.
Bubba Wallace in Media
Netflix Series: “Race: Bubba Wallace”
This six-part Netflix docuseries offers a deeper dive into Wallace’s life, both on and off the track. It covers:
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The 2020 social justice movement
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His racing journey
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Personal relationships
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Struggles with fame and pressure
It’s a must-watch for fans and newcomers looking to understand the man behind the helmet.
Fun Facts About Bubba Wallace
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Bubba’s real name is Darrell Wallace Jr.
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He’s a huge fan of basketball, especially of Michael Jordan.
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Wallace loves cycling, hiking, and music.
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He once performed as a drummer in a band during his early teens.
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Bubba is an avid dog lover and has a French Bulldog named Asher.
Final Thoughts
Bubba Wallace is more than a NASCAR driver — he’s a cultural icon, a symbol of progress, and a man of integrity. His marriage to Amanda Carter showcases his strong personal foundation, while his respectful yet firm stance on political issues like his response to Trump highlights his character.
With strong sponsor backing and consistent performances on the track, Wallace continues to break boundaries and inspire a new generation of fans. Whether you’re interested in who he’s married to, his list of sponsors, or his social impact, Bubba Wallace is undeniably a trailblazer in the world of motorsports.
Frequently Asked Questions (FAQs)
Q: Who is Bubba Wallace’s wife?
A: Bubba Wallace is married to Amanda Carter, a financial analyst and his longtime partner.
Q: What happened between Bubba Wallace and Trump?
A: Trump tweeted criticizing Wallace over the noose incident in 2020. Wallace responded with grace, emphasizing love and truth.
Q: Who sponsors Bubba Wallace in NASCAR?
A: Major sponsors include McDonald’s, DoorDash, Columbia Sportswear, Root Insurance, Dr Pepper, and Beats by Dre.
Q: What team does Bubba Wallace race for?
A: He races for 23XI Racing, co-owned by Michael Jordan and Denny Hamlin.
Q: What is Bubba Wallace’s net worth in 2025?
A: As of 2025, his estimated net worth is around $6 million.
